Thursday, August 1, 2013

how would we use scenario planning for online tutorials?



There are loads of online tutorials out there already. On youtube you can find out how to do a hair style, or how to learn a new Maths strategy. If I look at scenario planning in relation to using online tutorials it makes me think that businesses may want to use the online tutorials to generate profit. It might be a hard ask though, as there is so much knowledge out there through online tutorials already. 

Youtube is an interesting example and it kind of pulls away from my idea but in the same sense, it is relevant. Youtube was originally formed in 2005 to share video uploads. From there it has been purchased by Google and on March 21, 2013, the number of unique users visiting YouTube every month reached 1 billion. (Retrieved from http://en.wikipedia.org/wiki/History_of_YouTube 01/1/08/2013)

What am I trying to say....???

If I was involved in scenario planning for a specific company running specific online tutorials, the scenario planning would be around generating a profit to help growth within the company. I think youtube have gone about this the right way in the fact that they don't charge for the use of it, but they charge for advertising on there. I think that if a company generating online tutorials for specific skills tried to charge for the tutorials then it would be hard to run. On the flip-side  you can gain qualifications through online tutorials which people are generally than happy to pay for.In scenario planning you have to look at the bigger picture and decide what people will want, not just what is good for your company. People need to see the online tutorials as a 'need' as oppose to a want. ALso when scenario planning I think I would have to look for some kind of WOW factor. What is the use of planning from the future if you are recycling ideas and therefore living from the past?

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